All Business
Optimized hosting and cleaned up outdated redirects, dramatically improving site speed, reliability, and overall performance for All Business.
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All Business was experiencing server performance issues that were slowing down the site and creating an unreliable experience for visitors. In addition, the platform had accumulated outdated 301 redirects over time, many of which no longer matched the site’s current URL structure and were negatively affecting both usability and search performance.
I began by reviewing the hosting environment and identifying the most likely bottlenecks contributing to slow load times. The goal was to improve real world performance without unnecessary platform changes, focusing on practical configuration updates that would immediately increase speed and stability.
A major source of the problem was an outdated redirect layer that had grown out of sync with the site’s current structure. Redirect chains and unnecessary rules were adding extra requests, slowing down page delivery, and creating SEO issues by confusing crawlers and diluting link signals.
To address this, I cleaned up the redirect system and removed rules that were no longer needed. I also ensured the remaining redirects were accurate and aligned with the current URLs, reducing friction for users while making the site easier for search engines to crawl and index.
On the server side, I optimized hosting configuration to improve performance and reliability. These changes reduced overhead, improved response times, and helped the site handle traffic more consistently, especially during higher demand periods.
After the improvements were implemented, page load speeds increased significantly and the overall platform became much more stable. The site delivered a faster experience for users, reduced technical issues for the team, and improved SEO health by eliminating redirect related conflicts.